Designing for Accessibility: How to Create Inclusive and User-Friendly Digital Experiences for All

Shumaila Chini
5 min readApr 10, 2023
A diverse group of three people accessing the same technology. This image represents how software at scale needs to accommodate the needs of users.
image credit: google design

As a UX designer, it’s essential to design digital experiences that are inclusive and user-friendly for all. Inclusion should be at the forefront of every design decision we make.

We need to ensure that our designs cater to the needs of all users, including those with disabilities. This article aims to provide you with some tips and best practices for designing for accessibility.

Understand the Needs of Your Users

Image represents a ux-designer researching the target user of the application to come up with the most suitable designs.
image-credits: business-news-daily

The first step in designing for accessibility is to understand the needs of your users. As UX designers, it’s our responsibility to create experiences that are accessible to everyone. This means taking into account the needs of users with different abilities. Consider users who are visually impaired, hearing impaired, or have motor disabilities. These users may require different design considerations to make the experience more accessible to them.

To understand the needs of your users, you need to do some research. Conduct user testing with people who have disabilities. This will give you insights into the challenges they face and what design considerations will make the experience more accessible. Additionally, it’s important to keep up-to-date with the latest accessibility guidelines and best practices.

Make Your Designs Keyboard Accessible

Keyboard accessibility is a critical component of designing for accessibility. Many users with disabilities rely on the keyboard to navigate through digital experiences. This means that all interactive elements on your website or app should be accessible via the keyboard. This includes links, buttons, and form elements. Users should be able to tab through these elements in a logical order and activate them using the keyboard.

You can test the keyboard accessibility of your designs by using only the keyboard to navigate through the experience. This will give you a better understanding of how users with disabilities interact with your designs.

Use Clear and Concise Language

Using clear and concise language is important for all users, but it’s particularly important for users with cognitive disabilities. These users may have difficulty understanding complex language or abstract concepts. To make your designs more accessible to these users, use simple and easy-to-understand language. Avoid using jargon or technical terms that may be difficult to understand.

Additionally, it’s important to use descriptive language for all interactive elements. This includes links, buttons, and form elements. The language should accurately describe what the user can expect to happen when they interact with the element. For example, a button that says “submit” is more descriptive than a button that says “click here.”

Design for Color Contrast

Color contrast representation in a form of modern art
Art by Pratik Prakash

Designing for color contrast is critical for users with visual impairments. These users may have difficulty distinguishing between different colors, especially those with low contrast. To make your designs more accessible, ensure that there is sufficient color contrast between foreground and background elements. This includes text, buttons, and other interactive elements.

The Web Content Accessibility Guidelines (WCAG) provide specific guidelines for color contrast. According to WCAG, the text should have a minimum contrast ratio of 4.5:1 against its background. Additionally, the large text should have a minimum contrast ratio of 3:1 against its background. You can use online tools like WebAIM’s color contrast checker to test the color contrast of your designs.

Provide Alternative Text for Images

Providing alternative text for images is essential for users with visual impairments. Alternative text is a description of an image that is read by screen readers. Screen readers are software programs that read the content of a website aloud to users with visual impairments.

When designing digital experiences, always provide alternative text for images. The alternative text should accurately describe the content of the image. This will ensure that users with visual impairments can understand the context of the image.

Make Videos Accessible

Videos are a popular form of content on websites and apps. However, they can be challenging for users with disabilities, especially for those who are deaf or hard of hearing. To make your videos more accessible, provide captions or transcripts. Captions are a visual representation of the audio content in the video, while transcripts are a written version of the audio content.

Captions and transcripts make the content of the video accessible to users who are deaf or hard of hearing. Additionally, they can also be helpful for users who may have difficulty understanding the audio content, such as non-native speakers.

Design with Consistency in Mind

A designer making hand-drawn prototypes in the initial stages
Photo by Kelly Sikkema on Unsplash

Consistency is key when designing for accessibility. Users with disabilities may rely on consistent design patterns to navigate through digital experiences. This means that all interactive elements should have a consistent appearance and behavior.

Consistency can also be helpful for users with cognitive disabilities, as it can make it easier for them to understand how to interact with the experience. When designing digital experiences, aim to create a consistent visual language that is easy for users to understand.

Test and Iterate

Testing and iterating are essential parts of the design process. When designing for accessibility, it’s important to test your designs with users who have disabilities. This will give you insights into how users with disabilities interact with your designs and what changes you need to make to improve accessibility.

Additionally, it’s important to keep up-to-date with the latest accessibility guidelines and best practices. Accessibility guidelines and best practices are constantly evolving, so it’s important to stay informed and adapt your designs accordingly.

Conclusion

Designing for accessibility is essential for creating inclusive and user-friendly digital experiences for all. As UX designers, it’s our responsibility to ensure that our designs cater to the needs of all users, including those with disabilities. This means understanding the needs of our users, making our designs keyboard accessible, using clear and concise language, designing for color contrast, providing alternative text for images, making videos accessible, designing with consistency in mind, and testing and iterating our designs. By following these best practices, we can create digital experiences that are accessible to everyone.

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Shumaila Chini

UX Designer by passion | Pharmacologist by trade | I write to help designers create common sense in experience design